The majority of us are blissfully unaware of the true impact digital technology will have on our livelihoods.
Today, location, speed and behaviour are all being tracked simply via the driver's mobile device. In the future there will be much more ... another post for that one. I am no luddite, I am not against this. I love the convenience of Uber. The many drivers I've spoken to around the world, love the flexibility and convenience too. Sure, there are drivers who don't, but unscientifically it does seem to be a win/win - for now.
But, Uber is just one example. Contrary to popular belief this isn't just limited to occupations such as transport/logistics, hospitality or labouring or the service industry. Knowledge industries such as healthcare, legal, financial services, education and even technology itself are also being heavily impacted.
The point to all of this is that society is sleep-walking into the situation. Policy, legislation, regulation: the public debate just isn't happening. As a result, workers in all fields have their eyes wide shut to what is really going on.
"It's nothing new!" I hear you say. To some extent I agree. We have always used tools and automation to become more productive from the plough to steam power. The real difference here is the pace of change. Until now, our value as workers has been in what we produce and our productivity. As we are ever-more connected, with every move and every interaction we create massive amounts of data. Never before has it been possible to capture our experience, knowledge and reasoning so rapidly - not until this decade. Once harnessed and processed the data becomes information; it becomes a business asset.
This is inequality. Because those who know and see these things, those who have the time and inclination to lift their heads up from making a living to join the dots: they see this. Most business leaders driving this revolution forward see it - whether consciously or otherwise. But, the population at large simply doesn't.
Given that today so many of us are connected, isn't it time we at least started to talk about this? In fact, time is running out.